A design house built on the perfect fit

For more than twenty years, Luci Di Bella has been making wedding gowns by hand in Melbourne, one bride at a time.

The designer

Luci founded the label with a simple belief: a wedding gown should be made for the woman wearing it. Her designs have always started with the body. She shapes clean, modern silhouettes to flatter each bride’s figure, with a touch of old-world glamour that has been part of the label from the beginning.

Made under one roof

Every gown begins and ends in our Armadale studio. Luci and her team of dressmakers and seamstresses handle every stage in-house, from the first sketch and pattern to each fitting and the final stitch. Nothing is outsourced, and no two gowns are the same.

Inspired by the world, made in Melbourne

Our designers travel to the international bridal weeks in Milan and Barcelona, bringing fresh ideas home to Armadale. Our collections move with the times, but our craftsmanship never changes: precise tailoring, beautiful fabrics, and a fit made for you alone.

Yours, from the beginning

Choose a gown from our collections and make it your own, or design one from a blank page. Either way, it will be cut to your measurements and made for one bride only: you.